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We live in a world that’s always connected — a world where people check their phones before they even open their eyes fully in the morning. Where shopping happens from couches, conversations happen in comment sections, and brand choices are made after a single Google search. In this landscape, digital marketing is no longer just a buzzword — it’s the lifeblood of modern business. It’s how brands tell stories, build trust, reach audiences, and turn prospects into loyal customers. But beyond the strategies and the platforms, digital marketing is really about connection — human connection at scale. What is Digital Marketing? At its core, digital marketing refers to all marketing efforts that use the internet or digital channels to reach consumers. Websites, search engines, social media, email, mobile apps — these are the playgrounds of digital marketers. It encompasses everything from the banner ad you see while reading an article, to the influencer-sponsored video that pops up on y...

Extending lockdown increased more trouble for the migrants along with economy




Picture Source : sawarajya


Lockdown 2.0 in India


COVID-19 is becoming more and more serious by every passing day and world leaders tension thriving along with it to protect their people from this destructive pest. COVID-19 is becoming more and more serious by every passing day and world leaders tension thriving along with it to protect their people from this destructive pest. Till now no vaccine has been discovered yet to counter this infection even all the doctors and scientists around the world are pushing their limits to safe the human race from this and ultimately lockdown along with the social distancing is the only quirk in our hands as of presently. Perhaps, this might not a cure for this pest but this will precisely acquire some time for the researchers to find the remedy of this infection.

Maximum of the nations around the globe enforced lockdown in their nation. Particularly nations in Europe and the United States of America that has been yielded vastly due to this COVID-19 Chinese virus. India also imposed nation wise lockdown from the 22nd of March till 15 th of April to prevent the lives of its citizens. People on the other hands largely who has been struck in different states are waiting to return back to their homes once the restrictions will be glid by the federal government. Nonetheless, the COVID-19 positive cases boosted promptly in the last tandem of weeks and the federal government gave the notion to the nation about extending of the lockdown. The honourable Prime Minister of India Mr Narendra Modi reviewed the existing circumstance with the respected Chief Ministers of the states all across India and most of them recommended or requested Prime Minister to extend the lockdown for few further weeks to protect more and more beings.

Peoples across the nation understood that the lockdown will not be held up throughout India shortly but this time there will be some sort of relaxation by the federal government so that they can come back to their homes. However, the Honorable PM of India addressed the nation on 13th of April and extended the lockdown till 3rd of May and by that time no public conveyances will not be operational and no one is allowed to move anywhere unless it is a medical emergency.

The federal government ensured they will take care of the migrants and the essential commodities that they required to resist. However, peoples working or dwelling in various parts of the country are agonizing a lot due to lockdown. They are running out of money as most of them are relying upon the local restaurants and during this lockdown, all have been shut down and most of them barely simmering anything for feed themselves even the online food is very expensive for them that most of them not nimble to afford it this long.

This lockdown bruised the economy nastiest as almost all the sectors have been shut down and there is no production or operation going on in factories or the companies. This could lead the companies into enormous monetary destruction and most of them might not afford this much of destruction lengthier, Even the big giant's companies who are able to survive in this economic catastrophe will also take years to extricate themselves from this kind of destruction. This lockdown could steer companies into immediately ramp down and many of the employees can lose their employment too due to this damage. The preponderance of the companies particularly the small or medium scale companies or industries don't have sufficient auspices to tackle this economic catastrophe and they will wreck with an abrupt collision. This economic catastrophe could direct India into extremely massive turmoil. The tract of the lockdown might become more devastating than the Chinese COVID-19 virus.

In this enduring epidemic, all around the country along with the entire world might implicate the economy in a very disastrous direction. Possibly, if the developed countries will also come under the concussion of this than it could be shattering for the developing countries who are already struggling with tons of other financial dilemmas. In India, the federal government should reevaluate their strategy of the lockdown and must bestow solace to the working sectors so that they can resume their work and try to curb the ravage that already occurred. Nevertheless, the employee's safety is also an essential portion and the government must allocate guidelines to the companies about the employee's health safety if any company seeks to resume their operations furthermore.

By RISHABH DANGWAL

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